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People Counter
Directional people counting - Honeywell's People Counter provides directional counting information that helps end users make the best use of their resources to increase sales.


Part of the Honeywell suite of Intelligent Video Analytics solutions, People Counter provides the data that enables end users to better understand their operations and maximise potential revenue opportunities. By counting and reporting the number of people entering and exiting a specific area, managers can better understand their closing ratio and identify opportunities for improvement.

People Counter provides the key component to determine your close ratio. Transaction, sales and staffing data can only truly be interpreted by adding traffic information to the equation. Combining traffic data with other operational data provides end users with the methodology to accurately increase customer service during key selling periods, reduce costs during slow selling periods, and determine effectiveness of advertising expenses and promotional campaigns.

People Counter is an ideal solution to accurately automate the gathering of data relating to people entering and exiting a site that can be used for a variety of purposes. This innovation enables video to move beyond security applications and to provide valuable business data that may otherwise never be fully utilised. People Counter can be used as a standalone solution or in conjunction with a compatible recording system with local and remote management capabilities. The intuitive user interface is user-friendly and easy to maintain regardless of the system size.

Understanding key selling periods and reallocating staff is the most cost-effective and time-efficient means to increase total sales. People Counter reports on the following events to provide data to organizations to increase revenues and plan more effectively:

 - Person counted as entering
 - Person counted as exiting

 - Video signal lost 
 - Video signal restored


  • Increase sales—increase customer service during key selling periods
  • Decrease costs—lower staff during low selling periods
  • Drive accountability—measure the effectiveness of programs and expenses

Marketing Opportunities:
People Counter provides powerful traffic flow measurement with real-time or periodic reporting that is ideal for use in the following markets:

  • Gaming
  • Retail
  • Transportation
  • Education
  • Financial
  • Utilities
  • Government


  • Directional counting gives users the ability to count people entering and exiting
  • Accurate indoor and outdoor applications with patented technology to reduce false alarms
  • Powerful custom reports to enable statistical analysis of people traffic
  • High performance software that minimises the need for excessive PC hardware
  • Powerful onsite or remote configuration capabilities
  • Scheduled report automatically delivered by email

Product Documentation

Title   Size Date
Data Sheets
Intelligent Video Analytics Data Sheet 342.04 KB 02/04/13
Other Resources
Intelligent Video Analytics Brochure 750.95 KB 03/12/07
Military and Government Capabilities Overview 37.27 KB 06/11/07
Retail Capabilities Overview 42.15 KB 06/11/07
A&E Specs
Intelligent Video Analytics System A&E Specs 271.5 KB 10/02/09
Ordering Information

Part No. Description
HASWCD Software CD
HAAC Honeywell Analytics People Counting (single channel add-on license)

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